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MSGM SS24 MFW

MSGM SS24 MFW

MSGM's SS24 show explored designer Massimo Giorgetti's reckonings with the bittersweet inevitability of growing up. Though the palette was rather more muted compared to past offerings, a persistent air of whimsicality remained- maturity need not equate to boring.  As Giorgetti summarily put it: “MSGM isn’t a ‘young’ brand. Rather, it’s a brand for young minds.” Model Jin Hu represented this ethos with a flamboyant, vibrant shirt enveloped in pared-back, mature beige. The show was cast by Barbara Nicoli and Leila Ananna.

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