Editor-in-Chief and Creative Director David Martin says: "The September issue of ODDA is a celebration of the things that give us pleasure, not exactly the physical but whatever provides us comfort or reminds us of forgotten memories. September is a restart, not just for us, but for fashion on a global scale. {...} ODDA 25 shows, for many, what grabbing a coffee and a read in the early morning means: the possibility to travel and explore other cultures, meeting people that teach you and bring nourishment to your life, the food and global tastes, as well as the cherished memories of childhood that keep the innocence within us alive. The pleasures of intimacy shared with ourselves, with that person you finally found or the hope that you have for somebody in accomplishing their goals."